Monogram logos or lettermarks consist of letters, typically brand initials. BBC, IBM, BMW, NASA BP… all use initials rather than their full and lengthy business names to set their business apart. Naturally, they’ve utilised the monogram logo – also known as the lettermark logo – to represent their organisations.
Comprised of a few letters, usually a company’s initials, the lettermark is all about simplifying an otherwise lengthy full name. Wouldn’t you agree that it’s easier to remember NASA rather than the National Aeronautics and Space Administration?