Identified as one of the principle target audiences, the ‘fanboy’ anime comic collector is an admirer of Japanese culture and artwork.
To encourage engagement with the product, the packaging is designed to showcase a diversity of ‘wallpaper’ artwork all of different styles created by various artists.
As a result, the branding must be visually bold, strong and immediately recognisable.
The vertical red stripe device – complete with a typically Japanese vertically aligned type – takes centre stage, holding together the Chu-Lo branding while being able carry very different styles of artwork styles on the rest of the package.