Challenge
Vienna-based, Record Shack is an internationally renowned trader in original and rare vinyl specialising in Soul music.
Given the specialist nature of the Record Shack and the genres the store specialises in, opening up the the market to international customers was vital.
Outcome
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Execution
The Record Shack brand was in need of a refresh, while still honouring the retro feel of Jörg’s store when he first began trading records 20 years ago.
Vienna-based, Record Shack is an internationally renowned trader in original and rare vinyl specialising in Soul music.
Given the specialist nature of the Record Shack and the genres the store specialises in, opening up the the market to international customers was vital.