On most social media channels, it’s crucial to find the balance between promotional and engaging content. The good news is that since Pinterest is so focused on ideas, themes and inspiration that content from brands is useful to 78% of users.
The key to making the most out of this brand-loving audience is to figure out how to use Pinterest effectively. Start by making sure that you’re creating content that’s relevant to your target audience. It’s also helpful to use Pinterest analytics or a tool like Sprout Social to determine exactly what your audiences are responding to.
Educational content from brands is particularly useful on Pinterest. People love shopping around for new ideas when there’s plenty of tips and insights to go alongside them. This channel is an excellent place for wedding brands, food bloggers, interior design businesses, niche companies and more to show off what makes them unique.
If you’re looking for inspiration, check out Pinterest Trends (in beta), a new tool helping businesses tap into emerging trends to make better strategic decisions.